Strategic Services for Marketing and Selling to Schools
K-12 Market Advisors will partner with you to understand your needs and then dive in to find strategic and practical solutions for marketing and selling to schools that fit your K-12 business and your budget.
We have over 20 years of experience applying our business acumen to education. We understand the challenging school landscape, buying cycle, and industry trends. We will bring that wealth of experiences to create a customized plan to help you grow your business.
Typical client engagements include developing a marketing plan and executing it, facilitating the strategic planning process, providing leadership on the print-to-digital transition, launching new products, creating or updating corporate branding, and serving as a fractional CMO.
Marketing
• Marketing Strategy
• Branding
• Marketing Plan Creation
• Product Launches
• Market research
– Online Surveys
– Individual Interviews
– Focus Group Facilitation
– Competitive Analysis
– Analysis and Recommendations
• Case Study Creation
• Marketing Communications
• PR & Conference Strategy
• Web & Social Media Strategy
• Sales Strategy
Management
• Fractional CMO/Head of Marketing or Strategy
• Strategic Planning
• New Product Strategy
• Print-to-Digital Transition
• Team Management
• Industry Analysis
• Operations Management
• Budgeting
• Organizational Structure