A Partner with Breadth and Depth of Education Experience
K-12 Market Advisors was founded in 2011 to provide marketing and strategy consulting to K-12 organizations. Our clients are start-up and established companies in educational publishing, educational technology, and administrative systems for school districts.
Marci Goldberg is the President and Founder with 20 years of experience in business, technology, and K-12 education. She has played key leadership and advisory roles with many leading educational organizations. Marci was VP of Marketing at Tom Snyder Productions, setting company strategy, spearheading marketing efforts, and managing budgets. She was a key member of the management team during the company sale to Scholastic. For seven years, Marci worked with Educational Systemics, driving marketing, product, and business development projects in the publishing, curriculum, and administrative systems side of K-12 education. Additionally, Marci served as a Management Consultant to Chicago Public Schools, helping with the district-wide implementation of a new Student Information System.
Marci’s strategic perspective is grounded in data. She analyzes and writes about education industry trends based on primary market research with administrators and teachers. She co-authored the MDR State of the K-12 Market Report, a comprehensive analysis of the K-12 marketplace, from 2010-2017.
Marci has an MBA from The Wharton School at the University of Pennsylvania and graduated Phi Beta Kappa from Northwestern University with a BA in Mathematics and a BS in Secondary Education.
In her free time, Marci actively participates in her community. She has helped with strategic planning for the elementary and high school districts in her area. She has also held Board positions with the Deerfield Education Foundation and Deerfield Friends of the Arts and has volunteered with IMPACT 100 and the local homeless shelter. Marci enjoys yoga, pilates, and biking.